TeamNL Introducing the Dutch Olympic Brand

Selling Olympians sounds easy. Brands line up to use them in their ads. But standing out between those brands is tougher, especially in the sponsorship rights jungle out there. To promote the new Dutch Olympic umbrella brand TeamNL, we wanted to show the real side of the Olympic life - Echt Oranje. Working closely together with the athletes, we gave the public access to a side of Olympic life they had never seen before. I was named creative lead on the project and was involved in pretty much every aspect and directed most of our TV commercials myself. Loved making this campaign work.