![](https://freight.cargo.site/t/original/i/3b7db75a78869c8a836c83a7a148c6b670994e3c7ec6711463c33afd88e38458/McDonald-s-bord.png)
Burgers getting political
McDonald's really wanted little more than a coupon page in the newspaper. But since it was election time, we convinced them to go for a grass roots political movement instead. Make way for the Burgers in Actie - citizens in action - who demand some juicy budget cuts. Including a press release full of ironic political jokes, a campaign poster on the (free!) political billboards, banners on election sites like kieswijzer.nl and a voiced preference for the upcoming coalition. Apparantly, the burgers prefer to rule with fries, a side salad and a softdrink. It was appreciated by the press, with national newspaper NRC deeming the Burgers in Actie good enough to be taken as a serious political party and listing them among the main players.
![](https://freight.cargo.site/t/original/i/cf26b0f68a2b066ef8f4db4dd9ecfffe1262701bec4e91e3642bf9fe418d75f6/Screen-Shot-2015-01-03-at-15.32.00.png)
![](https://freight.cargo.site/t/original/i/99efd59789d4f39698f79452709a5696901ad0a6400e675d4c0dbb00b4f49d53/Screen-Shot-2015-01-03-at-15.26.20.png)
![](https://freight.cargo.site/t/original/i/9ee0f9d01adfffa2f6be5784cf2b724370c673e66836673b017ced5d2a66386e/Screen-Shot-2015-01-03-at-15.26.40.png)
![](https://freight.cargo.site/t/original/i/405f8bfaf8c11e2a4ebfb770c98f74d9b7d10bd355429b6266f4c5d8e5f0f353/Screen-Shot-2015-01-03-at-15.27.11.png)
![](https://freight.cargo.site/t/original/i/1ef8783dd134bac691b10fcea83e6837ccb71f3e630a7cdf6d42c66a2f55af00/McD-NRC-cropped.jpg)