Heineken asked us to put together a global campaign, including all POS, key visuals, activation and digital ideas. For us the challenge of providing ideas ranging from space travel simulators to 'something that would work in a Nigerian mud hut'. It all came together in this marketing program, with 60 pages full of ideas for activations, interactive movies, key visuals, packaging and above all, inspiration. Sent out to every Heineken market- and that's everywhere except North-Korea, so we made it look nice, too.