The biggest game in the world

The global Heineken UEFA Champions League sponsorship was Heineken's first globally directed campaign executed in every market. And we made the Marketing Program with all the strategy, guidelines, activations, key visuals, POS, spectaculars, online ads and all sorts of inspiration. Me and my art director were designated to approve the international work, so we saw it coming back to our desks from every corner of the globe. To give you an idea, underneath is an impression of one of several modular POS spectaculars that was offered. I believe a full scale version was done in either Argentina or Uruguay.